World of DTC Marketing

JUNE 1, 2021

After aducanumab showed promise in 2016, Biogen launched two late-stage trials — then stopped them halfway through, in March 2019, when an analysis concluded the studies would not reach their goal of slowing cognitive and functional impairment in participants. Will they follow the science or will they put a price tag on hope?

Side effects 187

Side effects FDA Patients Doctors 187

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. 39 points on an 18-point scale that measures cognitive ability. Not to mention the $56,000 annual price tag.

FDA 218

FDA Side effects Physicians Patients 218

Healthcare Success

MAY 9, 2023

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. Optimize Description Tags Meta descriptions appear beneath the title tags in SERPs and summarize the web page’s content.

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

Healthcare Success

OCTOBER 9, 2023

It was extremely frustrating during a time in which I felt vulnerable and cognitively depleted." But that’s not all,” shares Brian, “your image captions and alt tags are also a terrific opportunity to build on your value proposition.” The good news is that he got the needed scan, and all is well.

Healthcare 72

Healthcare Healthcare Doctors Marketing 72