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APRIL 18, 2022
For the pharmaceutical company that has typically invested $2BN in the research and development of an approved drug, there is a huge opportunity to improve the impact of their primary channel to drive adoption of their medicine- the sales rep. Why is success in pharma sales so hard?
World of DTC Marketing
AUGUST 17, 2020
Today online health seekers have time to fact check your claims and see what others are saying about your product when it comes to side effects and costs. Too many DTC marketers see their websites as nothing more than a sales tool. That isn’t true. Merging brand objectives with online health seeker needs.
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