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The Challenge of Growing Pharma Sales

Quantified

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

Sales 52
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Pharma and online health information

World of DTC Marketing

The biggest misunderstanding of a pharma website is that it’s a go to once website that leads to a patient asking for your product. Today online health seekers have time to fact check your claims and see what others are saying about your product when it comes to side effects and costs. That isn’t true. This is wrong.

Pharma 230