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Pharma and online health information

World of DTC Marketing

AUGUST 17, 2020

Pharma must bridge the gap between selling and becoming a resource for online health seekers. The question then becomes “where are pharma websites in this search for online health information?” Too many DTC marketers see their websites as nothing more than a sales tool. Http, Www Internet Concept.

Pharma 230
Pharma Sales tools Side effects Marketing 230
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The Challenge of Growing Pharma Sales

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. The Strategic Importance and Persistence of the Pharma Sales Rep.

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Sales Pharma Pharma sales reps Medicine 52
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