Pharma Marketing Network

DECEMBER 17, 2021

With Google’s move to eliminate the 3 rd party cookie (see next prediction), Amazon and its plethora of first-party purchasing, and Alexa-based voice data is rapidly becoming an advertising juggernaut. Connected TV & addressable video are rapidly disrupting analog TV, the last big bastion of pharma advertising budget.

Pharma 105

Pharma Marketing Engineering Digital Media 105

Pharma Marketing Network

OCTOBER 14, 2020

One of the biggest changes, in addition to the privacy changes, is the removal of 3 rd party cookie targeting that is coming to Google Chrome. Fingerprinting technology and others are evolving in an attempt to replace the targetability of the 3 rd party cookie. To watch the full video, click here.

Physicians 52

Physicians Pharma Marketing Management 52

The Brooks Group

JULY 24, 2017

Of course, you don’t want your salespeople spending their time scrolling through Facebook videos of dancing gorillas or goats doing yoga, but LinkedIn is another story. This 30-Second pitch—or value proposition—should appear on your sales reps’ LinkedIn profile either in text or video form. Here’s an example: 2.

Leads 56

Leads Prospecting CRM Networking 56

PM360

OCTOBER 5, 2023

Pfizer and VMLY&R Health) UNBRANDED CAMPAIGN GOLD WINNER Love Letters for Cancer Screening Campaign for Women of Color in New York City (Genentech, Harrison & Star, Cien Plus, and Weber Shandwick) VIDEO/TV CAMPAIGN SILVER WINNER mBC Unspoken (Gilead Sciences and Evoke MicroMass) VIDEO/TV CAMPAIGN GOLD WINNER Moderna’s Jeopardy!

Education 52

Education Marketing Media Biopharma 52

PM360

AUGUST 24, 2023

PM360 , a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

Marketing 52

Marketing Education Media Healthcare 52