Pharmaceutical Patents: A Challenge for Malaysia
Contrarian Sales Techniques
FEBRUARY 26, 2023
The paper was presented at the International Conference on Pharmaceutical Research and Development (IPRDC) in Kuala Lumpur, Malaysia, in June 2017. For example, non-branded generics account for more than 40% of the total US pharmaceutical market in the United States and more than 50% in the United Kingdom.
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