European Pharmaceutical Review
MAY 2, 2023
3 With greater scientific understanding of cancer, the industry has made significant progress in developing innovative medicines to help patients. However, access to these medicines is not close to meeting patient demand, creating inequalities in the health prospects of those diagnosed with cancer. 1,2 In the EU, an estimated 2.7
Contrarian Sales Techniques
DECEMBER 5, 2023
Another game-changer has been the shift towards personalized medicine. Medical science liaisons and product specialists, for example, blend sales expertise with in-depth scientific knowledge, catering to niche areas within the industry. Then there's the leap into specialized roles.
Pharmaceutical Technology
NOVEMBER 3, 2022
Cardiovascular medicines were ranked as the sixth most affected drug class by shortages, as per a 2019 European Association of Hospital Pharmacists (EAHP) survey, says the organisation’s director of finance, Nenad Miljkovi?. These] are life-saving medications. “We’ve already been consistently experiencing them.
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