PM360

AUGUST 24, 2023

With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. During the COVID-19 pandemic, many companies and health systems sought to bring attention to their testing or vaccination efforts.

Marketing 98

Marketing Healthcare Healthcare Patients 98

Healthcare Success

JUNE 12, 2023

Develop unique, quality location pages Your corporate website must include one optimized web page for each provider location. These pages help Reach local audiences more effectively Boost impressions Improve your local page rank for local, long-tailed keyword terms (e.g., email, social, and paid ads) to share your content.

Healthcare 99

Healthcare Healthcare Engineering Management 99

World of DTC Marketing

AUGUST 16, 2020

Pharma will spend hundreds of thousands of dollars on Google keywords but they won’t do usability testing as part of their website development. They will use programmatic advertising that leads to fraud and poor metrics rather than working with an agency to develop targeted ads that deliver better results.

Pharma 196

Pharma Government Patients Leads 196

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. To be ready for anything, you need to create a readiness plan.

Marketing 52

Marketing Pharma Side effects Training 52

Healthcare Success

JUNE 13, 2022

Developing a robust plan for follow-up care (e.g., Vaccine availability notifications. Develop Stronger Customer Personas. More informed keyword research. Develop a User-Friendly Website. Develop an Omnichannel Experience. Post-Admission Engagement. Annual/upcoming appointment reminders. Health surveys.

Healthcare 98

Healthcare Healthcare Marketing Patients 98