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Drug side effects should be easier to understand

World of DTC Marketing

” Drug facts boxes are needed, but the FDA disagrees. There is no doubt that drug side effects are key reasons patients don’t fill prescriptions, and the FDA has not made it easy. The reason the FDA is not on board is that they are scientists who are trying to apply science to irrational patient decisions.

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How and Why Your Resume Should be for TWO different audiences: Man and Machine

Legacy MEDSearch

Keywording your resume for Applicant Tracking Systems. Be Specific: Why keywords are important. Being specific lets you have more keywords that can get you through the filters (human or otherwise) stopping your resume from ever being considered. This also allows a hiring manager (or recruiter) to get a feel for your day-to-day.

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The Importance of Semantic Search Capabilities for Life Sciences Orgs

Copyright Clearance Center

For example, a query for “rare disease drug approval” would include results for the Orphan Drug Act from the FDA. Semantic enrichment is the ingredient behind getting relevant search results even if they don’t use the same terminology as the query. Google recognizes that “drug approval” relates to “government regulations.”

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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

Track keywords and other leading indicators of interest through engagement on digital advertising, articles, and other content. Consider new education or training you’ll need, FDA-required risk mitigation strategy, and how dosage impacts fulfillment. What pages on your site do they engage with?