Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Key account management Pharma Prescription 91

Quantified

APRIL 18, 2022

Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry. Challenge 1: Limited set of marketing and sales tools.

Sales 52

Sales Pharma Pharma sales reps Medicine 52