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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. As a consequence, pharma companies will need to rethink team sizing and resource allocation to accounts.

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Largest global clinical site hires all-female key leaders in Europe

European Pharmaceutical Review

The three new European hires are: Maria Lehretz, Medical Director, Velocity Leipzig, Germany Maria has nearly a decade of experience as a clinical research physician, and has worked on approximately 70 clinical trials. She has 20 years’ experience in business development and key account management in the clinical trials arena.

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

The product was then targeted to specific physicians and dispensed to pharmacies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. Thus, market access involved little engagement with a small set of stakeholders.In

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

The product was then targeted to specific physicians and dispensed to pharmacies. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies. Thus, market access involved little engagement with a small set of stakeholders.In

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Unveiling the Roadmap: Navigating Medical Sales Rep Requirements

Rep-Lite

Networking Skills: Actively networking within the healthcare industry enables sales reps to establish and nurture relationships with key stakeholders, including physicians, nurses, administrators, and purchasing managers. Sales reps must demonstrate honesty, integrity, and reliability in all interactions.

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The Challenge of Growing Pharma Sales

Quantified

Instead of a limited focus on creating product awareness and communicating product benefits, leading Sales Reps and Key Account Managers have a stringent focus on improving the customer value and experience. You have to maximize every single human moment that you get in front of the physician.

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