article thumbnail

7 commercial, sales, and marketing predictions for 2023

pharmaphorum

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. Traditional sales reporting will continue to be an important part of the incentive compensation strategy as a lagging indicator.

article thumbnail

Account Management Training for Medical Affairs

Clarity Engagement Solutions

Why train Medical Science Liaisons in account management? MSL’s don’t need to understand the account management process, right? Why then, would an MSL team need account management training? – Enhances MSL’s sense of timing and context of customer conversations.