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Why R&D innovation holds the key to greater patient impact

European Pharmaceutical Review

3 With greater scientific understanding of cancer, the industry has made significant progress in developing innovative medicines to help patients. However, access to these medicines is not close to meeting patient demand, creating inequalities in the health prospects of those diagnosed with cancer. 1,2 In the EU, an estimated 2.7

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. It's the secret sauce to thriving in the pharma industry.

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Recurrent drug shortages signal onerous outlook for cardiovascular care

Pharmaceutical Technology

These] are life-saving medications. And patients can die when we do not have these readily available,” he says. As a result, healthcare providers need to rely on generic manufacturers, but there are only a few who make them, he explains. Here, the long-term shortages can be attributed to two factors, says Page.

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