Healthcare Provider, Pharma Rep, Physicians and Prescription

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians

Physicians Media Pharma sales reps Electronics

What Does the Future Hold for Point-of-Care Marketing?

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder. Linda Ruschau.

Marketing

Marketing Physicians Doctors Patients

Pharma Rep Focus

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

What Does the Future Hold for Point-of-Care Marketing?

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