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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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My Journey as a Pharmaceutical Sales Rep: The Importance of Product Knowledge and Accurate Information

Contrarian Sales Techniques

This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects. This helps me to be able to answer any question or concern a healthcare provider may have about the product. But product knowledge is not the only important aspect of my job.

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Why There's No Such Thing as a 'Safe' Drug?

Contrarian Sales Techniques

A point of view from a Medical Sales Rep I strongly believe that the most effective insurance policy is not to get sick. So, it is still vital to have access to quality health care and health insurance, whether you are experiencing health issues or not. This includes potential side effects or adverse reactions to medications.

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Healthcare Watch October 2023

PM360

Only 15% of prescribers think the drugs come at reasonable cost to patients or have decent insurance coverage eligibility. They are effective but too expensive for the majority of patients, even with insurance coverage,” said one primary care physician (PCP).

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Top healthcare digital transformation trends of 2023

Clarify Health

Online healthcare marketplaces have also become more prominent, allowing patients to compare and purchase health insurance, find healthcare providers, and even book appointments. These digital platforms make it easier for consumers to shop for and access healthcare services as they would any other service.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

In addition, Medical Affairs personnel are an important resource for healthcare providers and typically focus on the disease and data from the relevant clinical trials. Using patient advocates to speak to Med Affairs or research employees on these issues helps to ensure that they can bring value to both provider and patient.

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Insights on Immunization Among Young Children from the Clarify Health Institute

Clarify Health

In the United States, vaccine hesitancy is often observed among families with lower levels of education, lower socioeconomic status, and concerns about vaccine safety and side effects Addressing concerns and providing accurate information to counter misinformation are crucial steps to overcome vaccine hesitancy.

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