Remove Ethics Remove Healthcare Provider Remove Safety Remove Side effects
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

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Mastering the Art of Presentation: Choosing the Perfect Sample Bag for Pharma Sales Success

Contrarian Sales Techniques

Professional Appearance: Reflecting Brand Values Finally, the appearance of the sample bag should align with the professional and ethical standards of the pharmaceutical industry. These regulations, which vary from country to country, are designed to ensure that drug distribution is safe, ethical, and in the best interest of public health.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Then, the MRL team and the influencer must align on where there is flexibility within messaging while still abiding to brand safety guidelines, as you don’t want to lose the authenticity that the influencer brings. For example, everyone must be steeped in both FDA and FTC guidelines.