Mon.Sep 27, 2021

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The Latest on Return to Business Travel

Zymewire

We had all hoped for far more certainty around travel this coming fall – but as the delta variant continues to wreak havoc around the world, it may feel like the only thing you can plan for is…more uncertainty.

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What DTC marketers can learn from people who refuse vaccines

World of DTC Marketing

SUMMARY : Vaccine mandates are only going to get us so far when it comes to COVID immunity. The reasons for people refusing vaccines are both safety and side effect concerns, although politics plays a big part as well. DTC marketers should take note of these concerns, especially around the launch of new drugs. The news around Aduhelm is not good. The drug, which FDA advisors refused to approve, has more side effects than initially anticipated, and of course, the media is running with the story,