What DTC marketers can learn from people who refuse vaccines
World of DTC Marketing
SEPTEMBER 27, 2021
SUMMARY : Vaccine mandates are only going to get us so far when it comes to COVID immunity. The reasons for people refusing vaccines are both safety and side effect concerns, although politics plays a big part as well. DTC marketers should take note of these concerns, especially around the launch of new drugs. The news around Aduhelm is not good. The drug, which FDA advisors refused to approve, has more side effects than initially anticipated, and of course, the media is running with the story,
Let's personalize your content