Fri.Mar 25, 2022

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. Although the caregiver is seen as an extension of the patient and their role is not strictly defined, they are informal members of the front-line care team.

Pharma 98
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5 Ways To Make Your Pharma Sales Calls More Effective

eMediWrite

1. Make Calls in Advance and Use Reports. Pre-call preparation is frequently neglected. Salespeople usually underestimate its significance and the enormous competitive advantage it can provide. The amount of time you spend in front of customers is extremely valuable and restricted. Companies who want to compete in this competitive market must make sure that their salespeople are well-prepared to maximise every customer engagement.

Sales 52
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How Top Sales Reps Can Embed Themselves in the Digital Buyer Experience

Modus

You don’t need a global pandemic to prove to you that your buyer’s journey has moved almost entirely online.

Sales 52