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8 Tactics to Increase HCP Engagement in 2024

PM360

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

These are dynamic factors, playing out differently across specialty groups and stages of the patient journey, as well as the condition being treated. Clarivate’s Taking the Pulse series of global physician studies is designed to help companies better support their physician customers in caring for patients. In contrast, half of U.S.