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Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

It’s important to: Consider looking at other roles that are not direct sales positions such as key account managers, reimbursement specialists, and contact center support teams. It will also be key to creating momentum for brands when COVID-19 related access restrictions are eased.

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Transforming Oncology Outcomes Through Data & Digital

pharmaphorum

This disruption has changed the way doctors and cancer patients expect to experience services and products, and there is no going back now. Takeda Connect provides oncologists with information about their Key Account Manager and Medical Science Liaison, alongside direct access at the click of a button.

Doctors 57
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Reinventing the Veeva CRM Desktop Experience

Veeva

Or perhaps they’ll be engaging with doctors in virtual reality. Many Veeva CRM users are working at a digital pace from a desktop computer, which means they’re no longer in that single-track environment of getting into a car, driving to the doctor, and having a quick conversation.

CRM 52
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The Challenge of Growing Pharma Sales

Quantified

Instead of a limited focus on creating product awareness and communicating product benefits, leading Sales Reps and Key Account Managers have a stringent focus on improving the customer value and experience. Instead of calling just on individual HCPs, reps are calling on large group practices and integrated care systems.

Sales 52