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FDA backs pharmacist prescribing of Paxlovid for COVID

pharmaphorum

Specifically, the pharmacist will need to see records that are less than 12 months old and include blood test results that can be used to check for kidney or liver problems, or be able to consult with the patient’s healthcare provider. — President Biden (@POTUS) July 7, 2022.

FDA 101
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Healthcare Watch October 2023

PM360

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Then, the MRL team and the influencer must align on where there is flexibility within messaging while still abiding to brand safety guidelines, as you don’t want to lose the authenticity that the influencer brings. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers.