Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Direct-to-Consumer Advertising of Prescription Drugs.” ” Kantar Media, 2020.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

pharmaphorum

OCTOBER 19, 2022

Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. Automated messaging about prescriptions, appointments, and vaccinations improve the patient journey, while alleviating time-consuming tasks for providers.

Healthcare 52

Healthcare Healthcare Retail Insurance 52

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. Medicines manufacturing is energy intensive.

Medicine 94

Medicine Healthcare Healthcare Pharma 94

PM360

JUNE 29, 2022

Consider the SmartLabel Digital Transparency Initiative, which was created by the Grocery Manufacturers Association and the Food Industry Association under the manufacturing companies’ and retailers’ parity-based entity called the Trading Partner Alliance in 2016. Prescription refills can now be placed with a simple click on a patient portal.

Retail 97

Retail Healthcare Healthcare Marketing 97

Pharma Marketing Network

OCTOBER 29, 2020

That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut.

Marketing 52

Marketing Media Pharma Doctors 52

Cadensee

JULY 20, 2021

40:28 Are there any social networking tools that can be used to differentiate B2B from B2C. It's become the main thing that the doctors are looking at now. And I think also you what you see is doctors that grew on this kind of, bedrock, are more open for this because this is now part of the culture. Okay, the irony?

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52

Pharma Marketing Network

JUNE 8, 2020

This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. What I talk about is, particularly in PPO networks. You’d think they might have some problems here and they’d say “hey, what’s your prescription rates for opioids?” Don (PMN): Hi welcome.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40