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Stakeholder Mapping for Pharmaceutical Products

Celeritas

Medical Science Liaisons are hired or contracted to meet with these stakeholders prior to and during the launch and distribution period to educate and create awareness of the drug. Begin the stakeholder mapping process by making a precise list of actors who will play a part in the pharmaceutical distribution process.

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An MSL guide to Veterinarian Meeting Strategy

Celeritas

What is the role of a Medical Sales Liaison (MSL). An MSL is a medically specialized representative for pharmaceutical companies. MSLs maintain relationships with clinicians, researchers, and other KOLs in specific therapeutic fields, from biotechnology to medical devices.