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2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. A Continued Boost in Pharma’s Reputation.

Pharma 105
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A Firsthand Perspective of Pharma’s Failures with DE&I

PM360

We covered the first one by looking at Organizational Structures , today, let’s dive into the second which is the toughest, not just for pharma, but for the entire country: Diversity, Equity, and Inclusion (DE&I). When we look at DE&I in pharma, how well we are doing depends on who you ask. population. Another fun fact—the U.S.

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Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. The Future of Digital Marketing.

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The future of the UK pharma market: A global context

pharmaphorum

This study indicates that in the wider global context, the UK still matters for launch as one of the lead developed markets which account for the overwhelming majority of the early years of new chemical entity sales.

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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): So so true.