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What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. Pharmaceutical marketing teams can’t lose sight of this looming deadline, even amidst COVID-19 or seemingly more immediate challenges. Don’t panic!

Media 98
article thumbnail

What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. Pharmaceutical marketing teams can’t lose sight of this looming deadline, even amidst COVID-19 or seemingly more immediate challenges. Don’t panic!

Media 52