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Stakeholder Mapping for Pharmaceutical Products

Celeritas

In this article, we will discuss stakeholder mapping techniques and outline the step-by-step methods to perfect your sales and engagement strategy when approaching industry thought leaders. Contacting stakeholders can be key to knowing where they stand upon the release of the pharmaceutical product. Step 1: Identify Key Stakeholders.

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An MSL guide to Veterinarian Meeting Strategy

Celeritas

What is the role of a Medical Sales Liaison (MSL). An MSL is a medically specialized representative for pharmaceutical companies. MSLs maintain relationships with clinicians, researchers, and other KOLs in specific therapeutic fields, from biotechnology to medical devices.