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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. To stay ahead, medical practices must harness the power of AI in several areas.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. I appreciate companies that are ethical, stable, financially transparent, and who have their potential customers’ best interests at stake. By fostering a collaborative environment, you are more likely to produce stellar content.

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Uri Goren

Cadensee

So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. So, what I found out or what I understood then is, that digital is one of the key drivers of that happening because it was shifting powers within the healthcare system. I need to consult.' We need to take care.'

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Legal challenges put off label use of gender affirming care drugs in jeopardy

Pharmaceutical Technology

The laws proposed in several bills range in their potential influence; from restricting the prescription of gender-affirming drugs to criminalising the use of such drugs to allowing states to pursue lawsuits against parents who allow children to access such treatments. Generally, individuals first take on social gender-affirmation changes.

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