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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. Here are a few key settings to consider: Government employees University or large-scale health organizations Hospitals and clinic-based practices Medical groups.

Doctors 59
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How to Choose a Good Healthcare CRM

Referral MD

While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM? Increase your bottom line.

CRM 52
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How To Write Your Medical Sales Resume With Cathy Lanzalaco

Evolve Your Success

She offers tips and insights on how to write a winning medical sales resume that will help you stand out from the competition and land your dream job. With the interaction that I had with them back then, the relationships were very transactional. Maybe if I’m a nurse in a hospital, was I part of their shared governance?