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Designing an Effective Biopharma Payout Curve – Part 3: Setting Thresholds & Slopes

The Marketing Advantage

June 27, 2022 The payout curve against which a sales force is compensated has tremendous ability to motivate the sales force to drive sales—so much so that we are dedicating a three-part series to biopharma payout curve design. where payout begins to be earned) and the slope (i.e.,