Biopharma, Healthcare, Physicians and Relationship management

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AmerisourceBergen introduces CGT integration hub

Pharmaceutical Technology

APRIL 25, 2023

Global healthcare company AmerisourceBergen has launched a cell and gene therapy (CGT) integration hub. The new system can be integrated with biopharma or provider-facing platforms to enable the exchange of information in real time.

Customer Relationship Management

Customer Relationship Management Healthcare Provider Relationship management Distribution

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

NOVEMBER 27, 2023

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape?

Marketing

Marketing Customer Relationship Management Relationship management Education

Pharma Rep Focus

AmerisourceBergen introduces CGT integration hub

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

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