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Pharma’s reputational high will be short-lived

World of DTC Marketing

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Pharma has gone to court again and again to delay generic competition of biologic drugs. In fact, Richard Gonzalez, C.E.O.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Humana is following a similar growth strategy as it sharpens competition with UnitedHealthcare in the Medicare Advantage sector. In 2019, UnitedHealth Group CEO David Wichmann indicated a plan to make Optum a $100B business by 2028, including by partnering with health systems for administrative services such as RCM and IT.

Retail 52
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Emerging Trends in Orthopedic Medical Device Industry

Medico Reach

million by 2028. For example, microprocessors embedded during reconstructive orthopedic surgeries are helping doctors gather real-time data on how well patients fare in the post-operative phase. The potential increase in industry competition could also spell trouble for some. The US-based Enovis is leading this new development.

Medical 98
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Emerging Trends in Orthopedic Medical Device Industry

Medico Reach

million by 2028. For example, microprocessors embedded during reconstructive orthopedic surgeries are helping doctors gather real-time data on how well patients fare in the post-operative phase. The potential increase in industry competition could also spell trouble for some. The US-based Enovis is leading this new development.

Medical 52