World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. Billion by 2027, growing at a CAGR of 16.4% from 2020 to 2027. What about pharma?

Side effects 193

Side effects Insurance Doctors Pharma 193

PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Pharma manufacturers of brands that are selected for negotiation will absolutely want to ‘pull through’ their coveted, newfound formulary position with HCPs.

Marketing 52

Marketing Pharma Manufacturing Healthcare 52

Clarivate

APRIL 18, 2024

The downsizing is not a total reversal of Walgreens’ aggressive primary-care clinic expansion plan (which in 2021 imagined 1,000 VillageMD clinics by 2027), but rather a reallocation of capital to increase VillageMD’s density in “high-opportunity” markets—i.e., those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

DECEMBER 14, 2022

billion deal to acquire One Medical, a consumer-focused primary care physician platform with 815,000 members and 188 medical clinics across the country, which would expand Amazon Clinic’s reach considerably. billion euros into its new facility where it is planning to hire 400 and 500 new personal by 2027. The company is pouring 1.2

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Pharma marketing and product teams may ask themselves these and other questions, including: What technologies or valuable benefits could be incorporated in the product’s packaging?

Retail 97

Retail Healthcare Healthcare Marketing 97