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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

They detail the medication’s intended use, proper administration, potential side effects and precautions. They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. Article 63 EMA (29 January 2020).

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Do AI Chatbots Improve Patient Engagement?

Referral MD

They can also offer additional information, such as side effects, ensuring patients are well-informed about their prescriptions. Additionally, as technology advances, the capabilities of chatbots will likely expand, leading to even higher patient satisfaction.

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Why TV will continue to be the first choice for DTC

World of DTC Marketing

Today it’s about using the internet to research prescription drugs, and more and more pharma is being left out of that conversation. According to the Ad Contrarian: Between January 2020 and October 2020, the percent of people who canceled a paid streaming service went from 20% to 46%. This leads to a big problem.

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Inside the European mass shift to data-driven health solutions

Pharmaceutical Technology

In a few weeks, the EU-funded research project Darwin EU will announce its first batch of data partners for the ambitious real-world data -driven Horizon 2020 project. Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems.