Remove 2016 Remove Ethics Remove Healthcare Remove Sales
article thumbnail

Cyberwarfare: A Healthcare Marketers’ Guide in the Fight for Corporate Reputation

PM360

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the healthcare field. Data breaches in the healthcare industry come at a high price with the average healthcare data breach costing $10.93

article thumbnail

Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Firstly, entering new markets and increasing sales should boost revenue. As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. In a shareholder meeting, Merck & Co.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

article thumbnail

The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

article thumbnail

The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

As always, we bring you innovative guests that are doing things a little differently and bringing innovation to the medical sales space, and this is another one of those episodes. In the clinical education space, within medical device, medical device reprocessing, healthcare supply chain, operating room, and infection prevention.