Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” Crown, 2016. (3)

Ethics 52

Ethics Marketing Pharmaceutical Training 52

Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. Johnson & Johnson was one of the first major companies to make a public commitment to the SDGs in 2016. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level. Ethics is a skill.”

Pharma 103

Pharma Ethics Recruitment Government 103

PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

Pharma Marketing Network

MAY 15, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

Pharmaceutical 59

Pharmaceutical Marketing Electronics Media 59

Pharma Marketing Network

MARCH 23, 2023

Additionally, by analyzing electronic health records, companies can gain insight into the prescribing habits of healthcare providers, which can inform the development of targeted sales strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

Pharmaceutical 52

Pharmaceutical Marketing Electronics Media 52

pharmaphorum

JANUARY 18, 2023

In 2016, scientists behind a study called the Resilience Project analysed genetic data from 589,000+ people and found 13 adults who carried genetic variants that should have resulted in serious – even deadly – childhood disease, but who were apparently healthy.

Medicine 74

Medicine Ethics Healthcare Healthcare 74

Clarify Health

DECEMBER 13, 2022

Life sciences and healthcare are becoming united. Clapsis spoke about the role CVS Health is playing in capturing and using RWD for clinical research: “What’s really exciting now is that we have the ability to generate patient reported outcomes (PROs) and other observational data as part of the normal course of healthcare.

Recruitment 52

Recruitment Retail Patients Education 52