pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

Prescription 52

Prescription Doctors Government Marketing 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. As a result, pharmaceutical representatives’ access to physicians has been declining even prior to the COVID-19 pandemic.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

JANUARY 5, 2021

percent in 2007-2008 to 39.6 Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen. Research has shown that when some doctors tell patients to lose weight, many resort to “fast and dangerous” methods like OTC stimulants.

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

Pharmaceutical Technology

FEBRUARY 10, 2023

Dentists are responsible for 5-10% of antibiotic prescriptions worldwide , and thus a significant part of the overall global crisis. So often the Friday prescription is given so by the time a patient comes on Monday, they think the pain is under control, and can be given an injection. This reduced prescriptions a lot.

Prescription 52

Prescription Doctors Patients Medicine 52