Contrarian Sales Techniques
DECEMBER 14, 2022
He then launched Flaum Navigators in 2004, which was a consultancy that sought to help clients embrace innovation in medical sales and marketing. His most recent column, "For a Pop in Prescriptions," was featured in the December 2022 edition of Med Ad News. He earned his undergraduate and MBA degrees from The Ohio State University.
pharmaphorum
NOVEMBER 1, 2022
Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order. Visa’s attempted $5.3 Many are still making the transition.
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PM360
JUNE 29, 2022
Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.
Contrarian Sales Techniques
FEBRUARY 23, 2023
While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Another example is the case of Purdue Pharma and the opioid crisis.
Cadensee
JULY 20, 2021
When he was going through his cancer, he died in 2004. So, do you listen to them at the point when a pharma company decides what drug it needs to make? We are cautious in pharma because we have regulations and the boundaries, and their risks are higher. So, I myself, was a care giver for my father. And that's how it started.
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