Contrarian Sales Techniques

DECEMBER 14, 2022

He was an experienced sales and marketing professional. He founded and managed Flaum Navigators, an agency that focuses on sales and marketing. He then launched Flaum Navigators in 2004, which was a consultancy that sought to help clients embrace innovation in medical sales and marketing.

Marketing 52

Marketing Pharma Medical sales Sales 52

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Another example is the case of Purdue Pharma and the opioid crisis.

Ethics 52

Ethics Pharmaceutical Sales Sales Safety 52

pharmaphorum

NOVEMBER 1, 2022

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. To diagnose the problem facing specialty pharma, a brief history lesson is in order. Visa’s attempted $5.3 Many are still making the transition.

Patients 98

Patients Electronics Healthcare Healthcare 98