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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

Boost website visibility on search engines like Google. We’ll also share why we think your organization should invest in both. Understanding what sets these two strategies apart is fundamental for achieving an optimal search engine results page (SERP) rank and business goals. What Is Healthcare SEO?

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Key Pitfalls to Avoid when using Tracking Technologies for DTC Digital Health and Telemedicine Performance Marketing

Nixon Gwilt Law

Offered by Meta’s Pixel and Google Analytics, and by many social media platforms like Instagram and TikTok, tracking technologies are the workhorse behind tailored advertising (e.g., behavioral advertising) and marketing analytics on consumer-facing websites. Who is tracking what now? are invisible and everywhere.

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Two Key Questions About Data Analytics in 2023

PM360

PM360 asked data experts what hidden insights companies may already have if they just know how to look for it as well as the best way to get buy-in on predictive analytics or next best action recommendations. Jonathan Retano We have a data problem—there is too much of it.

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Ep. 007 – Holly Henry and Kamran Shah Podcast Transcript

Pharma Marketing Network

We have Holly Henry on the phone who is the chief medical officer of klick, and we also have Kamran Shah who is the EVP of technology and media. Thanks for joining us today, we’re excited to talk about CCPA, the timing seems perfect, maybe 7 days too late but the topic for today is on everyone’s mind right now for sure.