Unconventional Approaches Pharma Is Taking to Engage Patients
PM360
SEPTEMBER 7, 2023
Additionally, the booklet and online video were both designed with inclusivity in mind using gender-ambiguous illustrations and omitting any gender pronouns. “In In addition to creating a kit focused on inclusivity, we also wanted to promote accessibility,” Lenn says. We also put big pull tags on the little pouches that held the items.
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