Pharmaceutical Technology

APRIL 5, 2023

But access to these treatments continues to remain limited due to high price tags and variable availability across regions. And my estimate is that between 25,000 and 30,000 patients have been treated with those therapies globally, which does not include patients treated in clinical trials. How has the field changed in recent years?

Food and Drug Administration 59

Food and Drug Administration Engineering Patients Education 59

Contrarian Sales Techniques

DECEMBER 31, 2023

Imagine the thrill gifted with a coffee subscription that embarks them on a global bean odyssey, each cup a passport to exotic flavors and brewing rituals. Or picture the warm glow in their eyes as they discover a signed first edition by their favorite author, a treasure map leading them into a literary wonderland.

Sales Strategy 59

Sales Strategy Leads Specialization Sales 59

Pharmaceutical Technology

JUNE 21, 2023

The high price tag may be hard to defend , but with lifetime treatment costs for haemophilia B reaching as high as $23m for some, the single-dose treatment could prove far more cost-effective. Already a big player in haemophilia treatments, CSL licensed exclusive global rights to Hemgenix from gene therapy developers uniQure back in 2021.

Patients 98

Patients Food and Drug Administration Engineering Sales 98

Medico Reach

AUGUST 30, 2022

Anyone could post a query using the tag YESMAMM, and they would get an immediate response. The entire initiative served as a warm, engaging method to spread awareness about the condition. Mayo Clinic’s advertising campaign sought to bring together a diverse group of patients as a global online community.

Healthcare 52

Healthcare Healthcare Marketing Medical 52