What is Biogen and can they repair their reputation?
World of DTC Marketing
SEPTEMBER 24, 2021
This week two colleagues, who worked at Biogen, left the company because they knew that the ax was coming after the failure of Aduhelm. More importantly, they felt the company should never have launched Aduhelm. Physicians and insurers are rejecting Aduhelm because it should never have been approved in the first place.
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