pharma-brand-planning-in-2024-consider-these-3-factors 
eMediWrite
DECEMBER 22, 2023
Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Different marketing teams within a single brand were not always in sync.
PM360
OCTOBER 13, 2023
So, whether you’re new to streaming or ready to double down, consider these four things in your CTV strategy: CTV offers premium inventory that can often give marketers a better return on their media investment. Often, brands point to higher costs per thousand (CPMs) as a barrier to going all-in on CTV. Why, you ask? The result?
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