Remove keyword vaccine
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Building Patient Trust Through Authentic Imagery in Healthcare Marketing

PM360

During the COVID-19 pandemic, many companies and health systems sought to bring attention to their testing or vaccination efforts. However, lack of diversity in stock image libraries further marginalized groups with documented vaccine hesitancy, namely Black Americans and Latino Americans.

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

These pages help Reach local audiences more effectively Boost impressions Improve your local page rank for local, long-tailed keyword terms (e.g., H1 with Local Keyword Targets The H1 tag is the first or primary page headline. Optimized body copy for local keywords On-page optimization is crucial for local SEO.

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Working in pharma

World of DTC Marketing

Pharma will spend hundreds of thousands of dollars on Google keywords but they won’t do usability testing as part of their website development. Today, pharma CEOs make tens of millions of dollars because of one goal: sales. The CEO of AbbVie is actually compensated for his ability to fight off patent challenges on their top drug Humira.

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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. To be ready for anything, you need to create a readiness plan.

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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

Vaccine availability notifications. More informed keyword research. Here are a few ways you can automatically build patient relationships after they leave your office: a. Annual/upcoming appointment reminders. Lab result notifications. Preventive care reminders. Medication reminders. Holiday and birthday messages. Health surveys.