keyword fraud 
World of DTC Marketing
APRIL 23, 2021
I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma. You can get better results through online targeting without fraud if you have a good agency. Finally, using TV for small patient populations isn’t logical.
World of DTC Marketing
AUGUST 16, 2020
Pharma will spend hundreds of thousands of dollars on Google keywords but they won’t do usability testing as part of their website development. They will use programmatic advertising that leads to fraud and poor metrics rather than working with an agency to develop targeted ads that deliver better results.
Expert insights. Personalized for you.
188 
Let's personalize your content