And so pharma profiteers again
World of DTC Marketing
APRIL 14, 2021
The argument is that this is the only way to cover research and development (R&D) cost for new drugs. The main US industry lobby group Pharmaceutical Research and Manufacturers of America (PhRMA) says : “On average, it takes 10-15 years and costs $2.6 Over 22 years pharma companies and industry groups have spent $4.45
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