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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

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COVID-19: Challenges, Innovation, and What’s Ahead in 2021

Pharma Marketing Network

Perhaps they lost health insurance through an employer or those with a high co-pay for therapy may have decided to put off refills – or new fills – due to cost concerns. On the physician front, the core technology that is powering meetings between a physician and patient is also making engagement between a pharma rep and a physician possible.