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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

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Recurrent drug shortages signal onerous outlook for cardiovascular care

Pharmaceutical Technology

As a result, healthcare providers need to rely on generic manufacturers, but there are only a few who make them, he explains. In the US, dobutamine is produced by Baxter Healthcare, a subsidiary of Baxter International, and Hospira, a manufacturer of generic injectables acquired by Pfizer.

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