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Pharma Marketing: A Guide for Healthcare Companies

Pharma Marketing Network

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Uri Goren

Cadensee

40:28 Are there any social networking tools that can be used to differentiate B2B from B2C. But there's a lot of other things that bother patients and might be a target for healthcare technology, or pharmaceutical products. Are there any social networking tools that you can use to do that? Uri Goren: So, we do.