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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise.

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The (inevitable) digital transformation of Medical Affairs

Impetus Digital

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. The pandemic accelerated the uptake of virtual meeting and event technologies. MA is empowered to shape new standards in communication of medical information.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Will Big Tech’s moves within healthcare force the industry to change how it operates? Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

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Imagene Profiles Cancer Biomarkers in Real Time

Medgadget

Thanks to support from Biomed Israel , the leading international Life Science and HealthTech conference in Israel (see more below about the upcoming event), we had a chance to learn about Imagene’s technology from Dean Bitan, CEO and Co-Founder of the company. More info can be found at the Biomed Israel website.

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Exclusive Look at HandX Robotic-Assisted Surgical Device from Human Xtensions

Medgadget

Moreover, the required training to get proficient with the device is only a few hours, unlike two weeks or more for the da Vinci. This would benefit smaller facilities that don’t perform a lot of procedures, and the option comes with on-site assistance, training, and the like. More info can be found at the Biomed Israel website.